1. DATA PROTECTION AT A GLANCE
- GENERAL INFORMATION
The following information provides a brief overview of what happens to your personal data when you visit this website. Personal data refers to any data that can be used to personally identify you. For detailed information on data protection, please refer to our Privacy Policy listed below this text.
2. DATA COLLECTION ON THIS WEBSITE
- WHO IS RESPONSIBLE FOR DATA COLLECTION ON THIS WEBSITE?
Data processing on this website is carried out by the website operator. You can find the operator’s contact information in the “Information on the Data Controller” section of this Privacy Policy. - HOW DO WE COLLECT YOUR DATA?
Your data is collected, in part, when you provide it to us. This may include, for example, data you enter into a contact form.
Other data is collected automatically or with your consent by our IT systems when you visit the website. This consists primarily of technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you access this website. - HOW DO WE USE YOUR DATA?
Some of the data is collected to ensure the website functions properly. Other data may be used to analyze your user behavior. - WHAT RIGHTS DO YOU HAVE REGARDING YOUR DATA?
You have the right at any time to receive, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may withdraw that consent at any time with future effect. In addition, under certain circumstances, you have the right to request that the processing of your personal data be restricted. Furthermore, you have the right to file a complaint with the competent supervisory authority.
You may contact us at any time regarding this matter or any other questions about data protection.
3. ANALYSIS TOOLS AND THIRD-PARTY TOOLS – OPTIONAL
When you visit this website, your surfing behavior may be statistically evaluated. This is primarily done using so-called analysis programs.
Detailed information about these analysis programs can be found in the following privacy policy.
- HOSTING AND CONTENT DELIVERY NETWORKS (CDN)
We host the content of our website with the following providers:
- EXTERNAL HOSTING
This website is hosted by an external service provider (host). Personal data collected on this website is stored on the host’s servers. This may include, in particular, IP addresses, contact requests, metadata and communication data, contract data, contact information, names, website visits, and other data generated through a website.
The use of the host is for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR).
Our host will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data.
- DATA PROCESSING
To ensure that data is processed in compliance with data protection regulations, we have entered into a data processing agreement with our hosting provider. - MITTWALD
The provider is Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp (hereinafter “Mittwald”).
For details, please refer to Mittwald's privacy policy: https://www.mittwald.de/datenschutz.
The use of Mittwald is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
- DATA PROCESSING
We have entered into a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law that ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR. - GENERAL NOTES AND MANDATORY INFORMATION
- PRIVACY POLICY
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.
4. NOTE REGARDING THE RESPONSIBLE ENTITY
The entity responsible for data processing on this website is:
Pets Nature GmbH
Porschestr. 9
70736 Fellbach
Phone: +49 (0) 711 / 203 730 00
Email: datenschutz@petsnature.de
The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
5. RETENTION PERIOD
Unless a more specific retention period is stated in this Privacy Policy, we will retain your personal data until the purpose for which it was collected no longer applies. If you submit a valid request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible grounds for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, the data will be deleted once these grounds no longer apply.
6. GENERAL INFORMATION ON THE LEGAL BASIS FOR DATA PROCESSING ON THIS WEBSITE
If you have consented to the processing of your data, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, provided that special categories of data as defined in Article 9(1) of the GDPR are being processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing is additionally based on Section 25(1) of the German Teleservices Data Protection Act (TTDSG). Consent may be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation on the basis of Article 6(1)(c) of the GDPR. Data processing may also be based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR. The following sections of this Privacy Policy provide information on the specific legal bases applicable in each individual case.
7. DATA PROTECTION OFFICER
We have appointed a data protection officer.
Pets Nature GmbH
Vanessa Berendt
Porschestr. 9
70736 Fellbach
Phone: +49 (0) 711 / 203 730 00
Email: datenschutz@petsnature.de
8. NOTICE REGARDING THE TRANSFER OF DATA TO THE UNITED STATES AND OTHER THIRD COUNTRIES
Among other things, we use tools from companies based in the United States or other third countries that do not provide an adequate level of data protection. When these tools are active, your personal data may be transferred to and processed in these third countries. Please note that these countries cannot guarantee a level of data protection comparable to that of the EU. For example, U.S. companies are required to disclose personal data to law enforcement agencies without you, as the data subject, having the right to challenge this in court. It therefore cannot be ruled out that U.S. authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on U.S. servers for surveillance purposes. We have no influence over these processing activities.
9. WITHDRAWAL OF YOUR CONSENT TO DATA PROCESSING
Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.
10. RIGHT TO OBJECT TO DATA COLLECTION IN SPECIFIC CASES AND TO DIRECT MARKETING (ART. 21 GDPR)
If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right at any time to object to the processing of your personal data on grounds relating to your particular situation; this also applies to profiling based on these provisions. You can find the specific legal basis on which processing is based in this Privacy Policy. If you object, we will no longer process your personal data in question, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims (objection under Article 21(1) of the GDPR).
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing. If you object, your personal data will no longer be used for direct marketing purposes (objection pursuant to Article 21(2) of the GDPR).
11. RIGHT TO FILE A COMPLAINT WITH THE COMPETENT REGULATORY AUTHORITY
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the location of the alleged violation. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.
12. RIGHT TO DATA PORTABILITY
You have the right to have data that we process automatically—based on your consent or in fulfillment of a contract—provided to you or to a third party in a commonly used, machine-readable format. If you request that the data be transferred directly to another data controller, this will be done only to the extent that it is technically feasible.
13. ACCESS, DELETION, AND CORRECTION
In accordance with applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to have this data corrected or deleted, if applicable. You may contact us at any time regarding this matter or with any other questions about personal data.
14. RIGHT TO RESTRICTION OF PROCESSING
You have the right to request that the processing of your personal data be restricted. You may contact us at any time to do so. The right to restriction of processing applies in the following cases:
If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was or is unlawful, you may request that the processing be restricted instead of having the data erased.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have lodged an objection under Article 21(1) of the GDPR, a balancing of your interests against ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data—apart from its storage—may be processed only with your consent, or for the establishment, exercise, or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a Member State.
15. SSL OR TLS ENCRYPTION
For security reasons and to protect the transmission of confidential information—such as orders or inquiries you send to us as the website operator—this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the padlock icon in your browser’s address bar.
When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
16. OBJECTING TO ADVERTISING E-MAILS
We hereby object to the use of contact information published in accordance with the legal requirement to provide a site notice for the purpose of sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited transmission of advertising information, such as through spam emails.
4. DATA COLLECTION ON THIS WEBSITE
- SERVER LOG FILES
The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:
Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address
This data is not combined with other data sources.
This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected.
- COOKIES
Our website uses so-called “cookies.” Cookies are small data packets that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.
In some cases, cookies from third-party companies may also be stored on your device when you visit our website (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.
Cookies that are necessary for the electronic communication process, for the provision of certain functions you have requested (e.g., for the shopping cart function) or for the optimization of the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.
If cookies from third-party companies or for analysis purposes are used, we will inform you separately in this privacy policy and, if necessary, request your consent.
- CONSENT WITH BORLABS COOKIE
Our website uses Borlabs Cookie’s consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies, and to document this in compliance with data protection regulations. This technology is provided by Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter “Borlabs”).
When you visit our website, a Borlabs cookie is stored in your browser, which stores the consents you have given or the revocation of these consents. This data is not passed on to the provider of Borlabs Cookie.
The collected data will be stored until you request us to delete it, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.
Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR.
- INQUIRIES BY E-MAIL, PHONE, OR FAX
If you contact us by e-mail, phone, or fax, your inquiry—including all personal data contained therein (name, inquiry)—will be stored and processed by us for the purpose of handling your request. We will not disclose this data without your consent.
This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if this has been requested; consent can be revoked at any time.
The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.
5. Analysis tools and advertising
1. Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely for the management and display of the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.
The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
2. Google Analytics
This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor.
Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
2.1 Withdrawal of Consent
You can disable Google Analytics tracking on our website.
This will prevent Google Analytics from tracking data for this website and this browser in the future, as long as the cookie remains installed in your browser.
You can also prevent cookies from being stored by adjusting your browser settings accordingly; however, please note that in this case, you may not be able to use all of this website's features to their full extent.
You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser plugin available at the following link:Browser Add-On to Disable Google Analytics.
For more information on how Google Analytics handles user data, please see Google's Privacy Policy:https://support.google.com/analytics/answer/6004245?hl=de.
2.2 Data Processing
We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
3. Google Ads Remarketing
This website uses Google Ads Remarketing features. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then show them interest-based advertising on the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., cell phone) to also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can opt out of personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.
3.1 Target Audience Creation Using Customer Match
To create target audiences, we use, among other things, Google Ads Remarketing’s Customer Match feature. In this process, we share certain customer data (e.g., email addresses) from our customer lists with Google. If the customers in question are Google users and are signed in to their Google accounts, relevant ads will be displayed to them within the Google network (e.g., on YouTube, Gmail, or in the search engine).
4. Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
For more information about Google Conversion Tracking, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de.
5. Facebook Pixel
This website uses Facebook’s visitor action pixels to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the United States and other third countries.
This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. As the website operator, we have no influence on this use of the data.
The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the secure implementation of the tool on our website in accordance with data protection laws. Facebook is responsible for the data security of Facebook products. You can assert your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook.
You can find further information on protecting your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/.
You can also disable the "Custom Audiences" remarketing feature in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
6. Tracify
We use the web analytics service Tracify, provided by Tracify GmbH, Munich, Germany, on our website to evaluate how our website is used and to analyze and optimize the effectiveness of our advertising and marketing activities. Tracify GmbH processes the data as a data processor based on a data processing agreement in accordance with Article 28 of the GDPR.
Tracify enables us to analyze the use of our website and the customer journey without using cookies or similar technologies to store information on users’ devices. To do this, we process technical information about the browser and device being used, such as the IP address, information about the browser (user-agent string), usage data, screen resolution, and other technical characteristics of the device.
According to Tracify, the information transmitted to Tracify is anonymized immediately after it is collected. Analysis is conducted exclusively on the basis of anonymized and aggregated data, so that it is not possible to identify individual persons.
Data processing takes place exclusively on servers located in Germany. Personal data is not transferred to third countries outside the European Union or the European Economic Area.
The legal basis for processing data in connection with the use of Tracify is Article 6(1)(f) of the GDPR. Our legitimate interest lies in analyzing the use of our website, as well as in continuously improving our website and the effectiveness of our marketing activities.
6. PLUGINS AND TOOLS
- GOOGLE FONTS (LOCALLY HOSTED)
This site uses so-called Google Fonts, provided by Google, to ensure consistent font display. The Google Fonts are installed locally. No connection to Google's servers is established.
Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
