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data protection

1. DATA PROTECTION AT A GLANCE

  1. GENERAL INFORMATION
    The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

2. DATA COLLECTION ON THIS WEBSITE

  1. WHO IS RESPONSIBLE FOR DATA COLLECTION ON THIS WEBSITE?
    Data processing on this website is carried out by the website operator. Their contact details can be found in the "Information on the responsible body" section of this privacy policy.
  2. HOW DO WE COLLECT YOUR DATA?
    Your data is collected when you provide it to us. This may include, for example, data that you enter in a contact form.
    Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., Internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.

  3. Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.
  4. WHAT RIGHTS DO YOU HAVE REGARDING YOUR DATA?
    You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
    You can contact us at any time if you have any questions about this or other data protection issues.

3. ANALYSIS TOOLS AND THIRD-PARTY TOOLS – OPTIONAL

When you visit this website, your surfing behavior may be statistically evaluated. This is primarily done using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

  1. HOSTING AND CONTENT DELIVERY NETWORKS (CDN)
    We host the content of our website with the following providers:
  2. EXTERNAL HOSTING
    This website is hosted by an external service provider (host). Personal data collected on this website is stored on the host's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website.

The use of the host is for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR).

Our host will only process your data to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data.


  1. To ensure data protection-compliant processing, we have concluded a contract for order processing with our host.
  2. MITTWALD
    The provider is Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp, Germany (hereinafter referred to as Mittwald).

For details, please refer to Mittwald's privacy policy: https://www.mittwald.de/datenschutz.

The use of Mittwald is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in ensuring that our website is displayed as reliably as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.


  1. We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.
  2. GENERAL NOTES AND MANDATORY INFORMATION
  3. DATA PROTECTION
    The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

  1. NOTE ON THE RESPONSIBLE AUTHORITY
    The responsible authority for data processing on this website is:

Pets Nature GmbH
Porschestr. 9
70736 Fellbach

Phone: +49 (0) 711 / 203 730 00
Email: datenschutz@petsnature.de

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

  1. STORAGE PERIOD
    Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place after these reasons no longer apply.
  2. GENERAL INFORMATION ON THE LEGAL BASIS FOR DATA PROCESSING ON THIS WEBSITE
    If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, if special categories of data are processed in accordance with Art. 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) lit. a GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The legal bases relevant in each individual case are explained in the following paragraphs of this privacy policy.
  3. DATA PROTECTION OFFICER
    We have appointed a data protection officer.

Pets Nature GmbH
Vanessa Berendt
Porschestr. 9
70736 Fellbach

Phone: +49 (0) 711 / 203 730 00
Email: datenschutz@petsnature.de

  1. NOTE ON DATA TRANSFER TO THE USA AND OTHER THIRD COUNTRIES
    We use tools from companies based in the USA or other third countries that are not secure in terms of data protection. When these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that these countries cannot guarantee a level of data protection comparable to that of the EU. For example, US companies are required to disclose personal data to security authorities without you, as the data subject, being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g., secret services) may process, evaluate, and permanently store your data located on US servers for surveillance purposes. We have no influence over these processing activities.
  2. WITHDRAWAL OF YOUR CONSENT TO DATA PROCESSING
    Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out until the withdrawal remains unaffected by the withdrawal.
  3. RIGHT TO OBJECT TO DATA COLLECTION IN SPECIFIC CASES AND TO DIRECT MARKETING (ART. 21 GDPR)
    IF DATA PROCESSING IS BASED ON ART. 6(1)(a) OR (f) GDPR, YOU HAVE THE RIGHT TO OBJECT TO SUCH PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

  1. RIGHT TO LODGE A COMPLAINT WITH THE COMPETENT SUPERVISORY AUTHORITY
    In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.
  2. RIGHT TO DATA PORTABILITY
    You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.
  3. INFORMATION, DELETION, AND CORRECTION
    Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correct or delete this data. You can contact us at any time with any questions you may have about this or other topics related to personal data.
  4. RIGHT TO RESTRICTION OF PROCESSING
    You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of its erasure.
If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

  1. SSL OR TLS ENCRYPTION
    For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

  1. OBJECTION TO ADVERTISING E-MAILS
    We hereby object to the use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information material. The operators of the website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example via spam e-mails.

4. DATA COLLECTION ON THIS WEBSITE

  1. SERVER LOG FILES
    The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address
This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected.

  1. COOKIES
    Our websites use so-called "cookies." Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

In some cases, cookies from third-party companies may also be stored on your device when you visit our website (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.

Cookies that are necessary for the electronic communication process, for the provision of certain functions you have requested (e.g., for the shopping cart function) or for the optimization of the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

If cookies from third-party companies or for analysis purposes are used, we will inform you separately in this privacy policy and, if necessary, request your consent.

  1. CONSENT WITH BORLABS COOKIE
    Our website uses consent technology from Borlabs Cookie to obtain your consent to store certain cookies in your browser or to use certain technologies and to document this in accordance with data protection regulations. This technology is provided by Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).

When you visit our website, a Borlabs cookie is stored in your browser, which stores the consents you have given or the revocation of these consents. This data is not passed on to the provider of Borlabs Cookie.

The collected data will be stored until you request us to delete it, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR.

  1. REQUEST BY E-MAIL, TELEPHONE, OR FAX
    If you contact us by e-mail, telephone, or fax, your request, including all personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if this has been requested; consent can be revoked at any time.

The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

5. Analysis tools and advertising 

1. Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. 

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely for the management and display of the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States. 

The use of Google Tag Manager is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time. 

2. Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. 

Google Analytics enables website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor. 

Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis. 

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. 

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time. 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/. 

2.1 Browser plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. 

For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de. 

2.2 Order processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics. 

3. Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. 

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then show them interest-based advertising on the Google advertising network (remarketing or retargeting). 

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., cell phone) to also be displayed on another of your devices (e.g., tablet or PC). 

If you have a Google account, you can opt out of personalized advertising at the following link: https://www.google.com/settings/ads/onweb/. 

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time. 

Further information and the privacy policy can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de. 

3.1 Target group formation with customer matching
To form target groups, we use Google Ads Remarketing customer matching, among other things. In doing so, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine). 

4. Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. 

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification. 

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time. 

For more information about Google Conversion Tracking, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de. 

5. Facebook Pixel
This website uses Facebook's visitor action pixels to measure conversions. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the US and other third countries. 

This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized. 

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. As the website operator, we have no influence on this use of the data. 

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time. 

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381. 

Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. The processing by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the secure implementation of the tool on our website in accordance with data protection laws. Facebook is responsible for the data security of Facebook products. You can assert your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook. 

You can find further information on protecting your privacy in Facebook's privacy policy: https://de-de.facebook.com/about/privacy/. 

You can also disable the "Custom Audiences" remarketing feature in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook. 

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/. 

6. PLUGINS AND TOOLS

  1. GOOGLE FONTS (LOCAL HOSTING)
    This site uses Google Fonts, which are provided by Google, to ensure consistent font display. The Google Fonts are installed locally. There is no connection to Google servers.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.